Stop Wasting your
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Clarify Your Marketing Handout

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00:45:47 Angela LaRocco: This is so perfect for me right now!
00:47:05 Neeca Soriano: Clarify Your Marketing Handout: https://s3-us-west-2.amazonaws.com/jenlehner/Clarify+Your+Marketing+Handout.pdf
00:53:21 Nancy: Hardly, Daniel!
00:57:51 Flavius Mihaies: Hi Jen - On my journalism/media services, here is my take:
00:57:54 Flavius Mihaies: A lot of people struggle with
Understanding global issues as they impacts us. We break it down for them so they can use this information in how they engage with the world
01:00:24 Kat Sturtz: @Flavius A viewer will think "us" means you ... when you want them to keep the focus on "their needs, problems, solutions" so consider a replacement for "us".
01:02:31 Flavius Mihaies: Thanks, I need to be more specific on who I am talking about, the consumer.
01:03:42 Nancy: Agree about non-branded...good call
01:03:50 Kat Sturtz: @Flavius You're getting there. It's a journey working out your CTA clearly.
01:05:00 Nancy: I used to use: " work with lawyers to help them understand and integrate social media into their existing marketing practices so they can become more profitable.” My new version based on what I'm hearing today:
01:05:18 Nancy: “A lot of lawyers struggle with how to use social media to grow their practice. I provide easy-to-understand training so they can learn the right social media strategies to grow their practice and become more profitable.”
01:06:59 Nancy: "To find the right career"
01:08:23 Nancy: ...or that matches their unique talents and passions?"
01:09:00 B: This is wonderful; love it.
01:09:01 Flavius Mihaies: Thanks much, @Kat! My attempt at being more specific would be: "A lot of professionals struggle with understanding global issues as they impact their day to day business and life. We break it down for them so they can make more informed decisions”
01:09:32 Jen Lehner: @flavius yes. much better
01:09:56 Ruth: … so they look forward to Monday mornings again?
01:10:15 Nancy: That's fun!
01:10:26 Ruth: You’re welcome :-)
01:10:27 Kat Sturtz: @Ruth Ding Ding Ding!
01:10:32 Phyllis Pieri: So you can play where you work.
01:10:50 Nancy: Great point, Russ!
01:11:00 Kat Sturtz: @Flavius Way to go!
01:11:36 Steph: Than you so much!
01:11:42 Steph: *thank you :)
01:12:55 Flavius Mihaies: Thank you, @Kat, @Jen and all!
01:13:15 Nancy: Yes!
01:13:36 Nancy: "I help you" is great...very direct.
01:14:12 Angela LaRocco: “A lot of people struggle with a bad relationship with themselves. We provide simple, creative methods to achieve and maintain their wellness goals so they experience a transformation that translates into all aspects of your life”. Why is this so hard?!! Haha!
01:14:14 Nancy: What is it they are bringing to life? What is the product or service they are creating once they work with you, Dawn?
01:15:06 Nancy: to life to do what?
01:16:29 Flavius Mihaies: maybe “relationship with themselves” can be replaced by “self-image” to make it shorter? @Angela?
01:16:58 Dawn Kotzer: Thanks Russ… I’ll keep at it.
01:17:30 Steph: Oh Dr B… I need you!
01:17:35 Gracie ruth: This is a GREAT webinar! Thank you,Thank you!!
01:18:16 Angela LaRocco: Thank you that helps! Definitely too many words!
01:18:23 Kat Sturtz: I get what Dawn means when she says her clients and target niche "gets her phrasing". Same reasons I finally committed to my quirky self-identifier. Still don't think it's perfect but it's working. A lot of people struggle promoting themselves and their businesses. As The Purgatory Relief Coach for People Who Think Marketing Is Hell, I help solopreneurers and small business owners figure out what really has them stumped, stuck, or stalled so they can rock their unique path and prosper with passion and purpose. What works/doesn't with that?
01:19:39 Steph: Kat… I got stuck on the ‘Purgatory Relief Coach..’ I think if you hold that back for your tag line, the rest really makes sense :)
01:19:45 Dawn Kotzer: Nancy… they are bringing their ambitions to life. The product is bringing their creative vision to life. It varies. I work with people who need to find a way through the ice of health issues or buy a franchise. They are all creative beings. @ Kat… yup, my lingo is the FILTER.
01:20:02 Kat Sturtz: @Steph Thanks.
01:20:30 Steph: Kat… Or, maybe A lot of SMB Owners hate marketing
01:21:32 Neeca Soriano: http://bit.ly/assess45
01:21:56 Kat Sturtz: @Steph Good point. The "Purgatory" phrase works for signature ... but I agree removing it from the one-liner works better. And yes re SMB owers... something to consider.
01:21:57 Phyllis Pieri: I’m in thanks so much
01:21:58 Nancy: This was really nice to have focused time to draft this language. Thanks, Russ and Jen, and everyone who volunteered to be in the hot seat.
01:22:48 Ruth: A superb webinar and generous offer. Thank you
01:23:09 Ruth: Jen, can you give the book link again please?
01:23:51 Neeca Soriano: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
01:24:00 Ruth: Thank you Neeca
01:24:14 Steph: Thank you so much, Russ!
01:24:31 Dawn Kotzer: Thanks Jen and Russ. This ws illuminating!
01:24:34 Janis Matsumoto: Thank you for this working session. Tremendously helpful.