The Front Row Framework®
This is more than a course. This is a journey that we will take together as you build and grow your online business.
We will start from the very beginning:
What is your idea for your online business? Will it fly?
Then we will work through The Front Row Framework®, with step-by-step, bite-sized lessons that you can watch in between meetings or on your lunch break.
By the time we get to the end of our journey together, your online business will be humming along nicely to help you create the location and financial freedom you are looking for.
WHAT IS THE FRONT ROW FRAMEWORK®?
The Front Row Framework® is proven system for creating, and scaling an online business. The Framework includes five points of focus:
F - Foundation: your outlook, website, branding, message, core product/service
R - Roadmap: your marketing plan and distribution channels.
O - Optimization: optimizing each of your social channels and other digital assets.
N - Next Level Strategies: Messenger bots, Facebook ads, webinars, launching, podcasts, flash briefings, courses, membership sites
T - Time: How to plan for success, manage your life and business, exponentially boost your productivity, eliminate overwhelm, execute and move forward on the field of play.
The idea of this course is to take someone from complete newbie status, to expert.
WHO IS THIS FOR?
If you are looking for a "fresh start" in your business or if your business is brand new, or stuck, this course is for you. If you like being part of a community of people who are pursuing similar goals and who will support you in your journey.
WE'LL TOGETHER WORK ON:
- Setting yourself up for success from the very beginning
- Mastering all the tech basics
- Creating a visual brand
- Creating your first funnel
- Creating a highly-converting lead magnet
- Creating a fabulous email nurture sequence
- Setting up a lead page with autoresponders
- Picking the right platform for your marketing efforts and content to create
- Creating a marketing plan and content calendar that doesn’t give you gray hair
- Making your first impression on various platforms
-
Webinars: How to Create Slides, Sell, All the Tech
- Facebook Ads: Why you can hire them out, but you shouldn’t
-
Messenger Bot Setup, Messenger Bot Ads
- Best strategies to create, grow, engage and monetize your Facebook group.
-
6 Principles For Managing Your Biz And Life
- Organizing your files so that you can always find what you need when you need it.
-
Create more time for yourself by hiring a VA
(And if all this looks like Greek to you, that's why you want to jump in to The Front Row Framework!)
F- FOUNDATION SCHEDULE
NOTE: THESE ARE QUICK BITE-SIZED LESSONS
✔️Ground zero: mindset
✔️Validating your idea
✔️Setting yourself up for success from the very beginning: clean your cupboards
✔️Digital kindergarten: let’s cover some basics: how to screenshot, how to shorten a link, how to copy and paste, how to retrieve downloads, where to find help on fix problems on 99% of most digital places and digital etiquette
✔️What is content marketing?
Who are your people? What are their problems?
✔️What are the basic constructs of an online business? Types of online businesses.
✔️How will you solve their problems?
✔️What is your offer?
✔️What is your message
✔️Creating a visual brand (font/images/colors/textures)
✔️Your website: SquareSpace
✔️Your website: New Kajabi
✔️Your website: Weebly
✔️Your website: Hire it out
R-ROADMAP SCHEDULE
NOTE: THESE ARE QUICK BITE-SIZED LESSONS
✔️What is a funnel?
✔️Your first funnel
✔️Creating a great lead magnet: Video Series
✔️Creating a great lead magnet: Workbooks/Roadmaps/Checklists/Quizzes
✔️Creating a great lead magnet: Other stuff
✔️How to create a great email nurture sequence
✔️How to set up a lead page with autoresponders: Lead Pages
✔️How to set up a lead page with autoresponsers: ConvertKit
✔️How to set up a lead page wtih autoresponders: New Kajabi
✔️How to set up a lead page with auto repsonders: MailChimp
✔️How to set up a lead page with autoresponders: Active Campaign
✔️How to pick the right platform for your marketing efforts: Instagram
✔️How to pick the right platform for your marketing efforts: Twitter
✔️How to pick the right platform for your marketing efforts: Facebook
✔️How to pick the right platform for your marketing efforts: Pinterest
✔️How to pick the right platform for your marketing efforts: LinkedIn
✔️How to pick the right platform for your marketing efforts: YouTube
✔️How to pick the right content to create: Let’s look at Blogs
✔️How to pick the right content to create: Let’s look at Vlogs
✔️How to pick the right content to create: Let’s look at Livestreams
✔️How to pick the right content to create: Let’s look at Webinars
✔️How to pick the right content to create: Let’s look at Podcasts
✔️How to pick the right content to create: Let’s look at Stories
✔️How to create a marketing plan and content calendar that doesn’t give you gray hair.
O - OPTIMIZATION SCHEDULE
NOTE: THESE ARE QUICK BITE-SIZED LESSONS
✔️Only one chance to make a first impression: Facebook
✔️Only one chance to make a first impression: Instagram
✔️Only one chance to make a first impression: Twitter
✔️Only one chance to make a first impression: Pinterest
✔️Only one chance to make a first impression: YouTube
✔️Only one chance to make a first impression: Website
N - NEXT LEVEL STRATEGIES SCHEDULE
NOTE: THESE ARE QUICK BITE-SIZED LESSONS
✔️Webinar School: What is a webinar?
✔️Webinar School: How to write a webinar
✔️Webinar School: The Flow
✔️Webinar School: Webinar Jam
✔️Webinar School New Kajabi
✔️Webinar School: Demio
✔️Webinar School: Crowdcast
✔️Webinar School: YouTube Live
✔️Facebook Ads: Why you can hire them out, but you shouldn’t
✔️Facebook Ads: Setting up custom audiences from your email list
✔️Facebook Ads: Setting up custom audiences from LinkedIn connections
✔️Facebook Ads: Custom Audience Based on Website Traffic
✔️Facebook Ads: Custom Audience Based on Engangement
✔️Facebook Ads: Look Alike Audiences
✔️Facebook Ads: Finally Understanding the pixel
✔️Facebook Ads: Get organized first
✔️Facebook Ads: Conversion Ads
✔️Facebook Ads: Quickly replicate your Ad to different Target Audiences (Ad Sets)
✔️Podcasting for Techno-sissies
✔️Alexa Flash Briefing School
✔️Messenger Bots: What is a messenger bot and why do I need one?
✔️Messenger Bots: How to set up your main menu
✔️Messenger Bots: How to set up a chat bot on your website
✔️Messenger Bots: How to set up a nurture sequence
✔️Messenger Bots: How to add a customer service chat bot to your sales page
✔️Messenger Bots: How to send broadcasts that aren’t annoying
✔️Messenger Bots: How to get subscribers
✔️Messenger Bots: How to use bots to grow your email list
✔️Messenger Bots: How to use bots to exponentially increase your livestream audiences
✔️Messenger Bots: How to connect a bot to a livestream
✔️How to create an online course
✔️Membership sites
✔️Launch School
✔️Facebook groups
T - TIME SCHEDULE
NOTE: THESE ARE QUICK BITE-SIZED LESSONS
✔️My 6 Principles For Managing My Biz And Life
✔️How To Organize Your Files So That You Can Always Find What You Need When You Need It.
✔️How To Create More Time For Yourself By Hiring A Va
✔️Hiring a VA: Setting yourself up for success before the hire
✔️Hiring a VA: Where to find the best, most affordable VAs
✔️Hiring a VA: Jen’s signature system for finding the perfect VA for your biz
✔️Hiring a VA: How to Interview a VA
✔️Hiring a VA: How to make the offer
✔️Hiring a VA: Jen’s signature onboarding systems
✔️Hiring a VA: Day to management; what to assign to your VA
✔️Hiring a VA: Templates and Workbook
✔️How to finally do all the things with Evernote you never got around to
✔️Trello: The Holy Grail
✔️Productivity Principles to 10x your output in a fraction of the time you are spending now.
About Jen Lehner
Jen Lehner is a digital marketing strategist, podcaster, and adjunct professor of digital marketing at Cleveland State University, and founder of the Front Row Mastermind for Entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids, and a golden retriever.
