Google Analytics Fundamentals 

Some of the things you will learn:

• How Google Analytics works
• How to discover your most popular (and unpopular) pages
• Which pages on your site might be hurting your business
• How to see exactly how your audience moves through your site
• Where your visitors are coming from
• Where your email visitors are hiding
• Which pages get the most traffic from social media
• How to use advanced filters
• How to set up goals to measure leads, subscribers, ecommerce customers, event registrants, donors
• Where your visitors are coming from
• 7 things to add to your testimonials
• And more!