StoryBrand is one of the most significant marketing advancements in the last 50 years. Learn how to rely on the elements of storytelling to clearly and effectively communicate with potential customers based on how the human brain is naturally wired. Turn browsers into buyers and customers into raving fans.
Russ is an information governance subject matter expert with real-world experience designing and implementing some of the most critical information and data management programs. A retired Naval Aviator and CIO, former software company (TrueArc) President, and executive leader while at BP, he was hand-selected to lead the strategy and build the team to manage the data from the BP Deepwater Horizon Oil Spill crisis.
Now, as a StoryBrand Certified Guide, he helps companies with great solutions get them into the hands of the people who need them. Using the power of story, they can attract their ideal clients and grow sales by not confusing buyers.
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